Lauren Basser

Abacus —

Operating under Brand-Works, this project was a rebrand for Posski, a Melbourne-based point of sale company that enables easy and efficient payment processes in the hospitality industry. 

The concept for the new brand, Abacus, was to integrate a humanist quality to the tech brand, targeting young business owners. Primarily based around an iPad, swiping motions of the finger inspired the letter and shape of the name.