Lauren Basser

License To Lunch —

A brand refresh for National Rifle Association of Australia, who's poor public image is akin to gun violence in America. The NRAA are currently viewed as dangerous, male dominated, and antisocial through its undesirable demographic of gun enthusiasts.

The License To Lunch campaign celebrates trapshooting as a fun and social sport, targeting women of high society. An event involving an intimate and decadent luncheon accompanied by a day of target and clay shooting would be available exclusively for women, offering opportunities to connect and socialise with other ladies of leisure.