Lauren Basser

The Baths —

As a freelance designer at Brand–Works, I rebranded the historic waterfront restaurant, bar and event space The Baths, Middle Brighton. The client requested modern, fresh revival of a brand that had undertaken various redesigns since its inception in 1881. There was need to cater for long–term, loyal clientele, whilst simultaneously attracting a younger demographic. 

Through use of minimal and bold typography, the brand appeals to the historic sensibilities of the site. Custom typography used in the brandmark also mimics the surrounding landscape of crashing waves, while rough paper textures reference the grainy nature of sand.